enter value/s in increments of 1 between 49 and 579
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Brush action
Lateral or rotary. Rotary action brushes clean by oscillating whereas lateral models vibrate from side to side.
Brush head cost
The replacement cost of individual brush heads. Many are only available in multipacks of two or more. Individual cost is calculated by dividing the cost of the pack by the number of heads included.
enter value/s in increments of i between 6.5 and 24.5
Number of settings
Total number of brush modes e.g. sensitive, deep clean, whiten.
enter value/s in increments of i between 1 and 5
Shop Ethical rating
Shop Ethical rates the environmental and social impact of the company (not the product) using independent sources. This rating is not included in our total score. The rating ranks from A (highest) to F (lowest); N/A means there is no rating for that company.
Feel score (volunteer trialists)
Triallists select a brush based on rotary or lateral brushing preferences, then assess how 1) the toothbrush feels to hold and use, 2) how well it comfortably reaches all areas of the mouth and 3) how the brush feels against teeth, gums, tongue etc while in use.
enter value/s in increments of i between 69 and 82
Ease of use score (volunteer trialists)
We ask trialists to rate how easy to is to remove and attach the heads, adjust modes and turn each brush on and off.
enter value/s in increments of i between 63 and 86
Ease of charging score
We assess charging method, clarity of charge notifications such as LED lights, and how easy it is to plug and unplug each toothbrush to charge.
enter value/s in increments of i between 50 and 85
Pressure indicator
Helps prevent gum damage by detecting when you're brushing too hard and reducing the movement action of the toothbrush.
Bristle wear on brush indicator
Some heads use bristles that slowly fade to white over time, indicating that they need to be changed.
Battery low indicator
This shows you when you should recharge your toothbrush.
Included in this review
- Recommended
- CHOICE Expert Rating
- Ease of use score (volunteer trialists)
- Feel score (volunteer trialists)
- Ease of charging score
- Tested battery usage time
- Good points
- Bad points
- Brush head tested
- Brush action
- Price
- Cost per pack for replacement heads
- Brush head cost
- Number of replacement heads per pack
- Shop Ethical rating
- Battery low indicator
- Timer
- Duration (min)
- Auto stop
- Interval reminders
- Pressure indicator
- Number of settings
- Bristle wear on brush indicator
- Storage box/travel container
- Replaceable heads included with brush
- Stated battery usage time
- Weight (g)
- Country of origin