Marketing is unbelievably powerful – especially when it's done well. From tantalising our senses to employing our favourite celebrities, here's how brands convince people to open their wallets.
Advertising
Advertising and marketing
When it comes to convincing you to buy, brands have many tricks of the trade.
Articles
Why Australia must do more about greenwashing
Nobel-prize winning economist Joseph Stiglitz says consumers can't make informed choices.
Consumer awareness growing around carbon credentials
A CHOICE survey reveals that consumers notice carbon claims and they sometimes influence purchase decisions. But how reliable are they?
Lowest price and price match guarantees
A lowest price guarantee isn't necessarily good for your bottom line.
Panic marketing and the coronavirus
Many business are playing on fears of a shortage of essential goods. We call it for what it is – very shonky behaviour
Facebook and Instagram are awash with alcohol advertisements
A new report says the two platforms, both owned by Meta, hosted almost 40,000 distinct ads for alcohol in a single year.
Gas giant Santos sued for alleged greenwashing
One of Australia's largest gas companies could be in breach of Australian Consumer Law over environmental claims.
Related
Packaging, labelling and advertising
We unpack the facts and help you see through the packaging, labelling and advertising tricks.
Shopping
Know your rights, know when you're being manipulated, and most of all know where to sniff out the best bargains.
Taking action and making a complaint
Don't just yell and scream to let off steam, get the outcome you want with some targeted complaining.