You're far from powerless in the battle for your privacy. There are lots of ways you can protect your data and stop it being used against you. At CHOICE, we'll fight your corner too, as we did when we called out dating site Tinder for unfairly charging its older users higher prices. There are also laws and regulations to determine what businesses can and can't do with your data (although the law is often playing catch-up because the technology evolves so quickly).