Briefing from the Board: December 2024
Welcome to our final briefing for 2024.
Thank you to all the voting members who joined us for our Consumer Forum and AGM on 26 November. It was wonderful to see participation from all parts of the country. We've included more details about the Consumer Forum and AGM at the end of this briefing.
The questions, comments, and insights shared by members are always valuable. If you've not joined us for an AGM before or voted in the CHOICE Board elections, we encourage you to take part next year.
The Board met for the final time this year at the CHOICE offices in Marrickville on the day before the AGM. Our agenda included:
- Organisational performance to October
- An update on the Evolve27 technology program
- Priorities for the first six months of 2025
Organisational performance to October
We're pleased to report membership is performing well, exceeding our target by 3.93% and surpassing 200,000 members for the first time since July 2023. This growth was driven by excellent acquisition performance (21.34% above target) and solid retention (1.04% above target).
While membership is trending up, we are yet to see CHOICE Recommended have the same uplift, in part because brands continue to reduce marketing budgets. Management has confirmed it will undertake a review of our licensing approach next year, allowing us to look holistically at opportunities and challenges in this space. It's been some time since we've put a focus on this part of CHOICE and we look forward to sharing insights with you once the work is complete.
Campaign actions and media activity have also been strong this year. Recent highlights included our work on connected cars, a focus on supermarket prices in remote First Nations communities and the poor safety results from products bought online at Temu. The Shonky Awards in mid-November were another highlight. As is the case every year, many of our members provide ideas and tip-offs that shape this annual event. We're already thinking about how to mark 20 years of Shonkys in 2025!
We continue to run surveys with our team to track the pulse of the organisation following the significant organisational redesign work in July and August. The results are encouraging, with improvements noted in scores related to the new strategy and adjustments following the organisational redesign. That said, after such a significant change there remain areas requiring continued focus, and work is underway with the Executive Team and wider leadership group to address these.
Update on Evolve27 Technology Program
The Board received an update on Evolve27, our ambitious technology program that represents a significant investment in the future of our organisation and a key pillar of our strategy. As the most complex technology initiative we've undertaken in over a decade, Evolve27 is progressing well with some encouraging milestones already achieved.
Working closely with our implementation partner, we successfully migrated key components of our Customer Relationship Management system from Salesforce to Dynamics. This transition not only prepares us for more streamlined operations via connected Microsoft offerings over time, but has also delivered savings of $200,000 in fees.
Another development is the ongoing implementation of our new Human Resources Information System, Employment Hero. This project will integrate our HR and payroll systems, reducing duplication of effort and enabling smoother processes. Additionally, it will lead to annual savings of more than $30,000 in annual licensing fees.
Addressing the challenges we faced with our previous Content Management System (CMS) is another crucial aspect of Evolve27. After gathering detailed business requirements, we've selected WordPress VIP as our new CMS platform. The work to validate clear requirements reflects the lessons learned from past experiences, and the team is committed to ensuring a smoother implementation process.
As we advance, we are taking steps to further strengthen the management of this multifaceted program. With multiple work streams now active, the team has identified opportunities to enhance planning, scheduling, and project management. To support this, we are collaborating with the Technology Committee to engage a senior Program Manager who will provide additional oversight, and an external vendor to refine our scheduling processes. These enhancements are designed to ensure that the program continues to deliver on its objectives effectively.
The Board will continue to monitor Evolve27 closely and we look forward to providing further updates as we achieve additional milestones.
Priorities for the next six months
At this meeting, the Board considered the organisation's high-level priorities for the first six months of 2025. These priorities are designed to ensure we're continuing to build strong foundations for the future, aligned with our strategy.
A key focus will be strengthening organisational foundations, particularly through the continued delivery of our Evolve27 technology program. Alongside this, we'll be reviewing how we plan, prioritise and deliver work across CHOICE. This will involve aligning our capabilities and resources to seize the most significant opportunities available to us.
As part of this focus, we'll also be investing in a development program for our broader leadership team, providing the tools and support to help them lead effectively. In addition, we'll take time to reflect on our organisational values and culture, ensuring they continue to underpin everything we do.
Another area of attention will be our Marrickville property. As one of CHOICE's most valuable assets, management has initiated a review to ensure it is being utilised to its full potential. The Board will engage with this process to consider how the property can best support our long-term goals.
Consumer Forum and AGM
We began proceedings with the Consumer Forum – a chance for CHOICE staff to share updates on key projects and invite feedback and questions from our members. This year's presentations included:
- Insights from our quarterly CHOICE supermarket surveys
- Reflections on ten years of Consumer Pulse, the research that drives many of our campaigns and insights
- An exploration of the lifecycle of a scam
The Consumer Forum was followed by our formal AGM. The agenda included updates on progress against our strategy, a presentation from our CEO, and a financial report from Samantha Challinor, Chair of our Finance, Risk and Audit Committee.
During the meeting, our Company Secretary Sarah Coombs announced the results of the Board election. Samantha Challinor and Jamie Pride were re-elected, and Chris Whitehead was elected to the position previously held by Fiona Guthrie.
This year, members also voted on a proposed amendment to the CHOICE charter to allow for entirely virtual AGMs. The resolution did not pass, meaning the constitution will continue to support in-person and hybrid AGM formats. To ensure the broadest possible participation, we remain committed to hosting events with an online component so that voting members from across the country can participate.
If you joined us at the meeting, either in person or online, we'd love to hear your feedback. Please feel free to email us at [email protected].
As this is our final Board briefing for 2024, we want to thank you for your ongoing support. CHOICE would not exist without the contributions of our members. We're especially grateful for the loyalty and engagement from our voting members – thank you.
We'll return in March with an update from the first Board meeting of 2025. Until then, we wish you a safe and happy summer. As always, please feel free to email us with any comments or suggestions.
Regards,
CHOICE Co-Chairs Anita Tang and Nic Cola
CHOICE has been championing your consumer rights since 1959. Fiercely independent and proudly non-profit, your membership makes this possible. You can further support CHOICE by making a donation today or consider leaving a bequest.
See the 2025 Board member briefings
See the 2023 Board member briefings.
See the 2022 Board member briefings.
See the 2021 Board member briefings.
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